Thursday, November 04, 2010


77% of 48 women said an undefined product that you have to buy every month made them feel better in unspecified ways when asked by aggressive marketers who were probably also their boss.

And on that basis, astonishing, fabulous claims.

Billions of women suffer from this complaint every month of their lives.  And yet this obviously bogus product is somehow legally sold.


  1. Hmmm... it appears to be a standard TENS device but with crappy pads that aren't very adjustable and fall apart so quickly that they have to be replaced every month.

  2. Yes. Although I think they are disposable because the battery is built right into the pad and only lasts a few days.

    I love their line about how "You don't have to turn it off!!!!" as though flipping a switch is something that causes women the world over considerable difficulty. The entire 'product' seems to have been built around uncaring contempt rather than any actual desire to help women feel better. It disgusts me.

  3. I should point out that as far as anyone knows, TENS ( doesn't work better than placebo.

    In particular, the evidence as I remember it (I don't have time to look it up right now) suggests that it's no good for chronic pain, which is one of the things it tends to be marketed for. As a sufferer of chronic pain, this bothers me. I can easily imaging bolting this contraption to my leg and convincing myself that it KINDA made a SORTA difference...

    People who suffer from chronic pain are easy marks. We don't sleep well and we wake up in pain. It's despicable to prey on such unfortunates and as far as I can tell, that's one of the things TENS and its resellers do. They also pick on pregnant women.

    Boots in the UK is delighted to supply TENS. I've made various attempts to persuade them to be a bit more responsible, given their exaulted position in the UK, but they don't care. They report that if people want to buy it, it's their duty to sell it. This is somewhat circular reasoning, especially considering their not inconsiderable advertising of it. They have a whole sub-site dedicated to it.

    When you dubiously create a demand for an ineffective product, I don't think you get to blame the demand for your continued profit.